Research: Compare the values of rifles with highly customized metal finishes. Do you notice that hand-engraved rifles cost considerably more than etched ones?
Reflect: One of the easiest ways to distinguish between hand-engraving and modern etching is price; expertly hand-engraved firearms tend to be more expensive than their acid-, laser-, or galvanic-customized counterparts.
Respond: Imagine your client has asked you to “custom engrave” the receiver of his rifle. You bid out the contract, and return to the customer with the estimates. He’s shocked to see how much more expensive the hand-engraving option is than acid etching. Explain to the customer, in detail, the difference between etching and engraving to help him understand the impact of each on the value of his gun.
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